The Oban and Lorn Tourism Alliance has been awarded £12,500 by the VisitScotland Growth Fund to help drive a new digital media movement - #VisitOban - aimed at millennials. The group want to show the world that there is more to Oban and the Lorn area than its incredible seafood.
The campaign is celebrating the Year of Young People 2018 and encouraging young travellers to explore the area and discover the diverse activities on offer. It will focus on using social media and working with influencers to reach people aged 18-34 living in Scotland and beyond.
Dynamic videos will highlight the best outdoor adventure experiences in Oban and Lorn and a downloadable live music venue trail for Oban will feature places to enjoy live music along with hangouts, places to stay, eat and drink and will also shine a spotlight on Oban Live – the biggest music event in Argyll.
Visitors can take advantage of Oban’s natural playground on both land and sea, including coasteering, kayaking, paddle boarding and wild swimming.
OLTA hope to reach out to over 500,000 people with the project’s video and other online content and boost the impact of other tourism campaigns in the area, Wild about Argyll and Heart and Soul.
Andrew Spence CEO of Bid4Oban - the local business improvement district who have co-funded this new marketing and activity plan – said: “OLTA does a great job bringing visitors to Oban and this award will help them reach out to a new audience via social media and video to ensure that we’re enthusing the next generation by highlighting our adventure activities, fantastic scenery, food and drink and music.”
Neil Mackay, vice chair Oban & Lorn Tourism Alliance, said: “I have been involved with the Oban band scene for more years than I care to remember and recently we’ve witnessed a buzz around trad music with events such as Oban Live raising the town’s profile. We’re keen to capitalise on this and reach out to the Millennials who appreciate the link between music and place.
For more information on #VisitOban visit: www.oban.co.uk