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08 February 2017 at 15:41

Introducing a day to celebrate the world’s favourite whisky, Scotch
International Scotch Day, February 10, 2017


A new global celebration is being launched by Diageo in honour of Scotland’s gift to the world - International Scotch Day. The inaugural celebration will take place this February 10th and invites people around the world to raise a glass of Scotch and celebrate a drink that’s made to be enjoyed with good company, wherever, whenever.

Here in Scotland we’re delighted to be celebrating International Scotch Day by offering free tours at our Distillery Visitor Centres throughout the day. We will also be offering the public a unique opportunity to visit its global Archive at Menstrie near Alloa – the biggest drinks industry archive in the world with a collection of over 10,000 bottles.

Diageo has an unrivalled network of 12 visitor centres at iconic Scotch whisky distilleries - Blair Athol, Caol Ila, Cardhu, Clynelish, Cragganmore, Dalwhinnie, Glenkinchie, Glen Ord, Lagavulin, Oban, Royal Lochnagar and Talisker - attracting over 400,000 visitors each year. Anyone booking a visit to these distilleries for Friday 10th February or turning up on the day for a visit will be welcomed for a free tour.

International Scotch Day will be marked by the first ever public open day at the Diageo Archive. Home to over half a million items including documents, advertising material, bottles, books and memorabilia relating to global brands such as Johnnie Walker, this is rare opportunity to be immersed in the unparalleled heritage of the Scotch whisky industry. There will be a limit of 50 places available for the open day. To register please email:

We look forward to celebrating International Scotch Day with you on 10th February and to sharing your fantastic Scotch Whisky distillery visitor experiences on social media using #LoveScotch and #InternationalScotchDay.

Free entry is subject to availability and to the standard terms and conditions of Distillery Visitor Centre tour access. Only the standard distillery tour is available free. Visitors can upgrade to tasting and specialist tours by paying the difference. Please note that Cragganmore Distillery Visitor Centre is currently closed and access to Talisker Distillery is limited to the shop and exhibition because of distillery silent season.

Only individuals over the age of 18 can register for the Diageo Archive open day. Full details of access arrangements will be supplied to successful applicants. 

Category: Whisky